As 3M spun off its health division, they sought to ensure a clear distinction from its parent brand. This visual identity proposal is rooted in the division's new name, "Solventum," and its fresh brand stategy. The goal is to create a distinctive, globally resonant and relevant brand for 3M healthcare business.
Branding, Identity System, Print Design, Digital Design

Client: 3M Healthcare
Agency: Siegel+Gale Creative Director: Sam Houle
Designer: Ze Wang

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