Museum of Vision Loss is a fictional museum I conceptualized and visualized through branding. The deliverables include an identity system, exhibition posters, and a sizzle video.

The museum invites visitors to experience and understand the condition of blindness, in order to raise awareness of vision loss and inspire people to appreciate all their senses.

Logo Concept

The logo combines the Braille and Latin alphabets, suggesting a meeting place between people with normal sight and people with blindness. Replacing some Latin characters with Braille brings a symbol of the blind community to center stage, making blindness visible.