Museum of Vision Loss

Museum of Vision Loss is a fictional museum I conceptualized and visualized through branding. The deliverables include an identity system, exhibition posters, and a sizzle video.

The museum invites visitors to experience and understand the condition of blindness, in order to raise awareness of vision loss and inspire people to appreciate all their senses.
Concept, Art Direction, Branding, Identity System, Print Design, Motion Graphic

Designer: Ze Wang
Instructor: Ellen Lupton, Jason Gottlieb, Jennifer Cole Phillips

Logo Concept
The logo combines the Braille and Latin alphabets, suggesting a meeting place between people with normal sight and people with blindness. Replacing some Latin characters with Braille brings a symbol of the blind community to center stage, making blindness visible.

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