MOFT is short for Mobile Office for Travelers. It is a brand well-known for its portable, compact, easy to use productivity accessories—enabling people to be more efficient with less equipment via unique, smart design.

Branding identity for MOFT to evolve and reimagine the brand, and to compete with rapidly-growing entrants in the market and meet the new business needs.

Branding, Identity System, Print Design, Digital Design

Client: MOFT
Design Team: Cheryl Peng, Ze Wang
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