Bristol Myers Squibb
Following the acquisition of Celgene, Bristol Myers Squibb underwent a transformation, unveiling a fresh visual identity and brand voice.
The new branding includes several changes—a color change to purple, a stylized hand in the logo, a new font, and the removal of the hyphen in “Bristol-Myers.” These elements combined reflect the new Bristol Myers Squibb, representing its commitment to compassionate science and putting patients first.
The new branding includes several changes—a color change to purple, a stylized hand in the logo, a new font, and the removal of the hyphen in “Bristol-Myers.” These elements combined reflect the new Bristol Myers Squibb, representing its commitment to compassionate science and putting patients first.
Branding, Visual Identity, Iconography, Illustration
Client: Bristol Myers Squibb
Agency: Siegel+Gale
Creative Director: Rafeal Medina
Client: Bristol Myers Squibb
Agency: Siegel+Gale
Creative Director: Rafeal Medina
